Top Digital Transformation Pitfalls to Avoid Avoiding the pitfalls makes the road to digital transformation smoother, progress faster and boosts the positive impacts. ... by identifying those who are already creating content for their target market. Don't Miss. Read Jon Morrow’s blog, Boost Blog Traffic to get a sense of how he creates an emotional response in his readers, while adding real value, know-how, tips and education. In the past, I had a few conversations about what are actually the key pieces to focus on and the key areas to focus on in Digital. In Germany, it has 30, while other markets have fewer employees on content marketing in-house. The wrong view of digital transformation The mobile app design world is continually changing, with each year bringing new technologies, user requirements and design trends – each of which poses their own individual challenges to app designers. The app function as expected, satisfying its users and the client and leading to more work for Red C London. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. A few well written pieces of evergreen content will serve you better than a dozen rushed articles of thin content that will date quickly. Some even ignore paid content distribution options in favour of an effective inbound strategy despite having a healthy budget to play with. Professional Diploma in Social Media Marketing, Content Marketing Trends to Watch Out for in 2018, How Virtual Reality Can Boost A Brand’s Storytelling, Digital Career Journeys: Content Marketing, Top 5 Free Content Creation Tools and Resources, 7 mind map ideas to unlock creativity and innovation in your business – plus 14 free tools. Digital is here – it’s no longer just a buzzword or concept, the hype has passed, and now it’s here to stay. A good designer should be able to articulate why they have made a particular design choice and why it will work for your target audience, it’s important to be able to trust their professional advice, designing by committee never ends well!Â. (Source: B2C Content Marketing: 2015 Benchmarks, Budget & Trends – North America), Digital marketers find it hard to prove the value of their content to top level management. Organizations and their leaders are increasingly relying on cloud computing technologies to drive digital transformation strategies and to gain a competitive edge in the crowded market, but they should start also consider the common pitfalls when migration to the cloud. Kapost’s Content Scoring helps digital marketers identify what content moves people down the funnel so you can determine the main content types worth investing in. Keen to know more? As a new content creator, there are many common pitfalls that you must avoid if you are to survive your first few months. Find out more here. The most successful digital marketing strategies are supported by a solid foundation of applying SEO best practices. What’s more, these individuals are not just ticking a box for ‘likes’, ‘gender’ and ‘location.’. To avoid such blunders, you need to understand the reasons why software projects fail and how to avoid these traps. Let’s proceed with two eye-popping quotes regarding content marketing investment: “Content creation is the area of content marketing where there has been the most reported increase in spending over the last 12 months (56%).” —Content Marketing Institute With enough careful planning, marketing teams can avoid falling prey to some of the biggest content marketing pitfalls. 6 Promotions Pitfalls to Avoid. Here are some of the pitfalls you want to avoid as you travel down the responsive road: 1. Or it should be. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. With this in mind, I’ve developed ten key pitfalls that organisations must avoid during the digital transformation process. We investigate the 3 main problems and explore 3 real and potentially strategy-changing solutions. What is digital transformation? At Red C, we spend a lot of focus during the design stage refining and streamlining the app to make it as simple as possible without compromising the apps core functionality. The team produces high-quality development work on time and at reasonable prices. Email and Information Overload. Lay out your new findings on a shiny spreadsheet and showcase the real value of your content marketing efforts to your doubting peers at your next management meeting. Your goal is to figure out the things that you need to do next to drive the vision, and if you can't delegate, you're not going to be able to grow, you're not going to be able to scale. Today, it's easier than ever to become a content creator and influencer; The challenge lies in actually producing interesting content that people want to see, and to keep them tuned in for more as your bonafide followers During that time we have identified 6 key issues that regularly hold projects back from achieving their true potential. Some managers who don’t understand the true value of digital marketing might ask, ‘What’s … Not having a strategy. From implementing a content approval process, to creating content that covers the entire sales funnel, there's a lot for marketers … ? Creating adaptive experiences is a smarter way forward, but that doesn’t mean this approach isn’t without its challenges. But targeting the right audience doesn’t have to be out of your reach. We are all influenced by our unique background and experiences and assume other people are like us and face the same problems, the only objective way to validate our assumptions is by user research. Five key pitfalls to avoid in Enterprise-Class ABM | Digital Summit . 1.) 6 Pitfalls to Avoid When Starting a Marketing Agency Mistake #1 – Trying to Do Everything Yourself . In a world undergoing an exponential digital transformation, you must create deliberately to cut through the cruft and reach your users amongst the barrage of content they face daily. Looking back, the one thing that characterises all the successful projects we have worked on is that they have all had a single point of contact who has the authority to make strategic decisions quickly and knowledgeably. While creating an in-house library of digital content can provide an invaluable resource, not everyone can pull it off. Facebook posts with images have 2.3 times more engagement than posts without images. Create a data and analytics organization model that better responds to the dynamics of changing circumstances, such as a pandemic, and that better aligns with the overall business objectives as they shift to digital business. Our online Professional Diploma in Social Media Marketing teaches you the best practices for marketing through LinkedIn, Twitter, Facebook, Google+ and YouTube. Write like you’re talking to friends. Avoid these 10 digital content pitfalls! Problem Solved. A great solution to the content problem lies with digital influencers. The power of visual content is undisputed. Some managers who don’t understand the true value of digital marketing might ask, ‘What’s the point and where’s the value?’. Additionally, we have seen the opposite of this problem occur where the project owner has full authority to make decisions but doesn't think through the full implications of decisions and keeps changing direction based on their personal views. © 2019 Red C Mobile Limited Registered in England and Wales. Take the Time to Understand Your Ideal Customer . Over time, Paul’s seen some common pitfalls in content creation when agencies make while working with clients. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. To create a profile of who this “customer” is, you will need to conduct market The product owner understands the vision and priorities of the project and will make decisions in line with this vision. Over the years I’ve learned that all that glimmers isn’t gold. After 2 years of working with everyone from General Managers, seasoned eLearning Professionals, HR, Sales Managers, and everyone else set out with the task of implementing eLearning in their organizing, I can boil everything down into 6 common mistakes I see. With that in mind, you might need multiple personas per role to … While open-plan works for some people (waves enthusiastically from my keyboard), it most definitely doesn’t work for others – particularly introverts, who can be found in any IT staff. Let them ask – because you’re going to have the answers. Much of what passes for an “online course” these days could more accurately be described as the electronic version of class hand-outs. How to Avoid 3 Common Pitfalls When Creating Marketing Content Former Staff - March 13, 2018. Apple is not the largest company in the world because iPhones have more features than their competitors, quite the opposite, they have less. To remember the urgent need to get to the point, keep in mind this excerpt from former Guardian editor Tim Radford’s advice for journalists(emphasis added): The lede is one of the most challenging parts of writing an article, report, blog post, or even an email or memo—and also one of the most important. and opinions. It was always thus. Any Content downloaded or otherwise obtained through the Website is done at your own discretion and risk and you are solely responsible for any damage to your computer or other electronic system or loss of data that results from the download of any such Content. Even though modern lifestyles have become more and more dependent on access to digital content, much of today’s internet- and network-hosted content can be difficult or virtually impossible for many in the disabled community to understand, use, or enjoy: 1. This doesn't mean that you have to spend a lot of money trying to advertise your app, there are other ways to get the word out, but it's important to have a plan and not wait until the end of the project to get the ball rolling. Subscribe to The Drum Ink. A recent study from Smart Insights revealed that content marketing will be the most commercially important digital marketing trend for 2015, with 29.6% of marketers citing it as their top digital tool for the year. Their collaborative nature and valuable suggestions make for an effective workflow. Understand the end-to-end experience across all your digital channels, identify experience gaps and see the actions to take that will have the biggest impact on customer satisfaction and loyalty. on. We recommend to all of our clients to talk to their end-users and really try to understand their problems and pain points and make sure the solution will solve these problems in a way that works best for end-users. 4. It’s very hard to do, but personal opinions must be put to one side when reviewing the design of an app.  This can be particularly difficult if there are lots of stakeholders as invariably personal opinions will vary and it can be very difficult to come to an agreement. Need help? A huge amount of time, effort and money go into a digital project, involving a large number of people on both the client and the agency side. One in five people in the United States has a disability (CDC: 53 Million Adults in the US Live with a Disability). Dr. Jones finally finds the Golden Idol after searching tirelessly for it. For those who want the benefits of a custom digital library without the burden of creating it, collecting already-existing materials can be a viable alternative. Provide us with your contact details and we will contact you shortly. Something went wrong while submitting the form. Connecting with influencers is free. During that time we have identified 6 key issues that regularly hold projects back from achieving their true potential. This is why we keep the wireframing process, the UX (User Experience) separate from the graphic design, the UI (User Interface). To get you started, I’ve listed three common pitfalls you should seek to avoid. Successful digital strategies rely on SEO – Avoiding SEO entirely or using half-hearted SEO strategies isn’t enough to support any marketing strategy with ambitious goals. Adding more functionality to an app not only increases the cost and timelines of the project, but it makes it harder for the end-user to use and understand. The job of your content is to make your audience feel alive and inspired to take action. With so many players having their own point of views and priorities it is easy for small issues to arise which could derail a project. Thank you! 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